The Fashion Week is the most famous fashion show event twice a year. One fashion week period is taking place for the spring/summer collection and another for the autumn/winter collection. The “Big Four”: New York, Paris, Milan and London are the fashion capitals where the biggest shows take place. Lasting approximately one week in each capital, the fashion designers and brands showcase their latest collections on the runway to buyers and the media. So, the new trends for the current and upcoming seasons are set.
Also, other cities become more and more important with their Fashion Weeks, like Berlin, Los Angeles, Madrid, Rome, São Paulo, Shanghai, Tokyo etc.